An Exclusive First Look At Alexa Demie’s Latest MAC Campaign

Alexa Demie is the woman who launched a million rhinestone eyebrows. Demie, who plays Maddy Perez—a sort of 2020 Summer Roberts on HBO’s hit show Euphoria—could and should be held responsible for the influx of glitter and neon shadows that have infiltrated the runways, YouTube, holiday parties, and of course, Instagram.

While the Euphoria Effect should be partly credited to the hit show’s creator Sam Levinson and makeup artist Doniella Davy, Demie did have a heavy hand in creating some of the season’s most iconic looks. The actress said she brought references to set before season one that included the lead characters from Showgirls and the forever iconic Nina Simone.

Demie, the daughter of a former MAC makeup artist, has been around beauty her entire life. “My mom used to work at MAC—I think that was her first job—and she would bring me there as a little girl all the time,” explains Demie. “I remember she had to do a 10-minute crazy editorial makeup look in front of the entire store to get the job and she used me as her model.”

So like all great duos (Maddy and Cassie, Jules and Rue, and Kat and scamming money from rich dudes), the actress, singer, designer, and entrepreneur decided to team up with the beauty brand she unofficially modeled for as a kid. Demie’s first MAC makeup collaboration launched this December with a holiday collection of lip looks, but the OG beauty brand and rising star are back again with a new spring collection, “More Than Meets The Eye.” The collection will feature 36 revamped eye shadows, as well as a Dazzleshadow Extreme that features one-swipe molten metallic color and a new Eye Brows Big Boost Fibre Gel that gives a voluminous boost to brows, if you wanted to, say, embellish them with rhinestones.


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